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Brand Name.
Brand tag line or slogan
This brand book is strategically crafted to acquaint you with the core identity and values
that encapsulate Buff (Branding &Marketing agency).
These brand books serve as directives for the effective utilisation of our brand identity, ensuring that all brand communications exude a polished and authoritative demeanour.
WELCOME TO YOUR BRAND BOOK
CONTENTS
Click one to jump to it, or scroll down to experience the full brand book
Logo construction
Versions
Minium Size
Clear space
Branded offer mockups
Logo usage
Co-branding
Colour scale
Brand Colour Palette
Background
Typography
Typefaces
Typestyles
Usage rules
Brand Assets
Mockups
Patterns
Email Footers
Introduction
What is {brand name}
Mission
Vision
Positioning
Who we are
This brand book is strategically crafted to acquaint you with the core identity and values
that encapsulate Buff (Branding &Marketing agency).
These brand books serve as directives for the effective utilisation of our brand identity, ensuring that all brand communications exude a polished and authoritative demeanour.
Where
Premiumity
Meets Success
EXAMPLE
THE BRAND
"Where premiumity is not just promised but crafted as the cornerstone of branding success."
We assist our clientele in crafting their distinct image, defining their position within the market, and establishing robust connections with their customer base. Our mission is to cultivate a cohesive brand strategy that fosters trust, reliability, and resonance with our clients' target audience.
The Strategy
The customer need:
We specialise in sculpting captivating business images, strategically positioning our clients for success in the competitive market landscape. Furthermore, we excel in developing robust communication channels that facilitate meaningful connections with our clients' customers, fostering lasting relationships and driving business growth.
Our brand position:
We serve as a bridge between clients and businesses, maximising their ideas to ensure your business stands out and remains memorable.
Our main message:
We empower businesses to claim their rightful position in the market.
Strategic Positioning
Why we exist
The reason the brand runs
Values
Foundations of the brand culture
User needs
The problem we solve for our customers
Tone
How do you come across to your consumers? The emotional inflection tied to our brand
Brand Position
Why we're different tofay and why customers should care (i.e. how they see us)
Gut check
Emotional insitinct feeling of what the non-negoiables in the brand are as your progress and go
The Vision
Identify and extract the brand's vision statement from the brand book. If a formal vision statement isn't provided, create one based on the brand's aspirations and future goals mentioned in the materials (1-2 sentences). Use British English spelling.
Logo
Instructions
Versions
Minium Size
Clear space
Branded offer mockups
Logo usage
Co-branding
Logo version 1
Our logo is one of the most important parts of our brand. The logo reflects premiumness through minimalism. Aspects represent external influence, which is one of our missions.
Logo version 1
Wordmark: style logo is used almost everywhere and it is the most optimal look of the logo
The icon: a style of logo is often used in a very small form, in the profile photo section of social media, and sometimes as a pattern.
- minimum size
Branded Offers
Lockups offer Branded Offers can be made by carefully pairing the Buf Logo with the offer name.
EXAMPLE
How your logo should not show up
Your logo is an important marker of the brand, which means showing up consistently is vital to recognisability, professionalism and trust. These are some examples of what would be considered "off-brand" for your logo. Some of these may seem self-explanatory or obvious, but this document can be handed to any marketing person, designer or publication looking to feature or talk about your brand, and you can be assurured that your brand will be represented correctly
EXAMPLE
EXAMPLE
Colour
Colour scale
Brand Colour Palette
Background
PALETTE
DARK
DARK
DARK
DARK
DARK
HEX
#ffffff
​
RGB
231, 123, 453
HEX
#ffffff
​
RGB
231, 123, 453
HEX
#ffffff
​
RGB
231, 123, 453
HEX
#ffffff
​
RGB
231, 123, 453
HEX
#ffffff
​
RGB
231, 123, 453
PALETTE VARIATIONS
DARK
HEX
#ffffff
​
RGB
231, 123, 453
DARK
HEX
#ffffff
​
RGB
231, 123, 453
DARK
HEX
#ffffff
​
RGB
231, 123, 453
DARK
HEX
#ffffff
​
RGB
231, 123, 453
DARK
HEX
#ffffff
​
RGB
231, 123, 453
LOGOS x COLOURS
These are examples of what the logo will look like with the colours
Typography
Typefaces
Typestyles
Usage rules
Font Name
A font specifically selected for your brand
Primary font - Font Name
This font is one of the most appropriate fonts for the brand's direction. It is easy to read both in the main texts and in additional texts
Font Families Available: Thin, Light, Regular, Semibold, & Bold
Font Name - Thin
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Font Name - Medium
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Font Name - Light
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Font Name - Bold
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Font Name - Light Italic
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Font Name - Bold Italic
abcdefghijklmn
opqrstuvwxyz
​
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
​
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Typestyles
Ultra headline
Primary headline
This is a medium or paragraph headline
This is paragraph type. Branding is a multifaceted, strategic approach that goes beyond a catchy slogan or a logo. It is the art and science of cultivating a distinctive and memorable identity for a product, service, or organisation. At its core, branding is about creating personality and fostering a deep connection with the target audience.
Signs
This is a closer look at the design of the characters that makes them stand out from the crowd.
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Brand Assets
Mockups
Patterns
Email Footers
