For years, we've collaborated with forward-thinking leaders and creatives who understand that exceptional presence isn't merely about looking professional—it's about strategic visual presence that creates competitive advantage.

What About the Ash is a research-informed creative consultancy born from my Master's research into global brand building and the barriers facing marginalised artists. Ash discovered her passion for visual storytelling at the remarkably early age of four. What began as childhood curiosity evolved into a sophisticated cinematic vision that transforms executives into the industry authorities they're destined to become. With roots in the world of music—having launched her practice while studying at the University of Southampton—she brings a unique compositional eye to executive presence.

Her philosophy centres on capturing authentic leadership moments rather than staged corporate poses, an approach that has attracted discerning clients across the UK and internationally.
Ash considers her ability to reveal clients' fullest executive potential through her cinematic lens not merely a profession, but a strategic privilege that drives each exclusive leadership engagement.